What Are You Doing?
Advertising Your New SMS Reference Service!
Welcome to Best Practices for SMS Advertising
Alert patrons > They can't use it if they don't know about it, right?
Use it as a branding opportunity!
Advertise because your competitors are! KGB & ChaCha are on notice.
Advertise to generate traffic.
This guide will cover:
- Print Advertising Strategies & Tips: Including downloadable templates for your customization!
- Web Advertising Strategies & Tips: Strategies for advertising your SMS number!
- Use our downloadable SMS Icon to display a consistent branding of your SMS Reference Service across all of your sites- including your website!
- Library Instruction Strategies & Tips: Techniques for getting them to use and remember your SMS number in the classroom!
- Marketing your Keywords: Tips for getting the word out about your keywords!